The sociAl
club
Bringing the third place back to life
The Social Club is a home for fans, scenes, nerds, hobbyists and cultural communities to turn what they love into real power.
origins
When my grandfather moved to New York City from Puerto Rico he joined a social club. He later went on to own one. My childhood memories included tíos and tías playing dominoes, graduations and birthdays celebrated there, it was the go to spot our Puerto Rican community in Brooklyn gathered.
All you had to do was respect everyone and look out for one another. No one cared what your salary was, if you followed the code you were in.
Nelini, Founder
That Social club was a third place:
An accessible place that is not your home or work- where regular, voluntary, informal and happily anticipated gatherings happen. These spaces used to be everywhere. They were affordable, they were walkable, and nobody was keeping score of your job at the door. Then they started disappearing, priced out and paved over.
Losing our third places
Isn’t just a matter of nostalgia. It's connected to some of the biggest problems we are living through right now: Loneliness, Political Polarization, and Economic and Climate Crises.
More than six in 10 U.S Adults reported feeling loneliness and emotional disconnection
From the Stress in America Survey of the American Psychological Association 2025. Americans increasingly see the country as more divided than at any time since the civil war.
In every year since 2014, more than 40% of American households struggle to make ends meet.
From States of Affordability from Brookings, 2026. WE didn’t invent this
It's why women's clubs across the country quietly built 80% of the public libraries in the U.S., championing suffrage and advocated for child labor laws. The LGBTQ community gathered at gay bars as their safe havens and sites of community change. We want to honor this history with being realistic about the times we're in, we can't open 100 bars across the country, but we can bring the third place back to life by building community
our work
We also know people need these third places because we’ve been building them. Real Housewives of Politics has brought thousands of people into community around their love of reality television and civic engagement. The World Builders Club through media and events shifts the narrative of hopelessness into one of world building. Our organizing through Our Copa campaign for the World Cup addressed loneliness and political polarization head-on, reaching hundreds of thousands of people through events and online discourse. There’s a proven track record here — we want to make it bigger, better, and bolder.
what We’re building
Live Experiential Events
Our production team has a track record of stellar events. From watch parties , to full scale multi-day gatherings built around fandom. We use experiential events to drive community and growth.
content and media
The internet is already a third place — the group chats, comment sections, and feeds people show up to every day. Social Club Media creates content inside the fandoms we've built and organized, from Real Housewives of Politics to Basketball House and World Builders Club.
fandom, scene and subculture social clubs
Social Club communities means bringing real people together, online and in person, in communities that actually meet up. That looks like local meet-ups, the same function social clubs served at the turn of the century, a place people can count on not just a feed they are shown